In 2002, Sony Ericsson hired 60 actors in the cities to meet strangers and ask them
“Would you mind taking my picture?” They were handed a camera-phone (of course Sony Ericsson) to take the shot, after that the actor would remark on saying what a cool gadget it was. And thus an act of civility was converted into a branding event.
This was an interesting way of marketing the product. Read this and more here
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